Winning the game of life

Organization: Coaching Boys into Men

  • Scroll For More

    Watch the story

  • San Francisco, California

    More online

Watch Now

Respect. Integrity. Nonviolence. These are the skills that some high school athletes are learning on the track, field and court to prevent violence and lead by example in their everyday lives.

Coaching Boys Into Men is a Futures Without Violence program that leverages the power of sports and coaches to make a difference in the athletes. Through weekly 15-20 minute meetings throughout the season, coaches teach and lead dialogues about issues such as substance abuse and healthy relationships. The conversations work because coaches are in a unique position to shape the way athletes behave on and off the field.

The program also turns participants into forces for social change in their communities. Participants are significantly more likely to intervene when witnessing disrespectful behaviors among their peers, creating a ripple effect that lasts even when the season is over.

impact impact

Coaching Boys into Men

Rebecca Milliman, the advocate who implements Coaching Boys into Men (CBIM) in Seattle, successfully presented to the Seattle Seahawks, the Seattle Mariners, ESPN, and the City of Seattle to fund and support the training of 360 new coaches.

  • 360

    Partnered with Seattle Seahawks, Mariners, and media to train 360 new coaches